Project: Genicci Brand Photography - An Urban Style Campaign

Client: Genicci

Our team was commissioned by Genicci, a modern fashion and lifestyle brand, to execute a brand photography project aimed at creating a vibrant and stylish visual campaign. The core objective was to produce a series of high-impact still images that capture the chic, everyday elegance of the Genicci brand aesthetic.

This photography project was meticulously planned and executed to showcase the products within a fashionable, real-world context:

• Creative Direction: The photo shoot was centered around a theme of "urban elegance." We focused on capturing a series of dynamic poses and compositions that feel both aspirational and relatable, reflecting the brand's contemporary style.

• Product-Focused Storytelling: Each photograph was carefully composed to naturally integrate and highlight Genicci's products. Key shots were designed to draw attention to accessories like their stylish bag and wristwatch, presenting them as essential components of a modern wardrobe.

• Vibrant Setting and Mood: We utilized a lively urban backdrop with colorful, festive decorations to create an energetic and cheerful mood. The setting provided a dynamic contrast that made the model and the products stand out, enhancing the overall visual appeal of the photo series.

• Final Assets: The resulting collection of photographs provides Genicci with a versatile set of assets, perfect for use in a digital lookbook, social media campaigns, and other marketing materials. The images effectively communicate the brand's fresh and fashionable identity.

We are proud to have delivered a successful brand photography campaign that captures the spirit of Genicci. The video linked below is a dynamic compilation showcasing the final curated images from our photo shoot.